Adviceline: 0300 3309 077
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PR/Marketing

We need to raise and maintain our profile in our local community to attract funding, recruit volunteers, promote local and national campaigns and to ensure that potential clients know how to access our services.

Role of PR/Marketing

In this role you will:

  • Produce promotional materials to use locally
  • Tailor press releases issued by the national Citizens Advice press office to use locally
  • Build relationships with local media outlets and "sell in" stories
  • Seek coverage for our work in local papers and on TV and radio
  • Use Social Media effectively to promote the service and increase awareness
  • Identify case studies of clients or volunteers who would be willing to talk to the media
  • Write copy for our website
  • Be trained to be a local media spokesperson
  • Arrange events, displays and talks to promote Citizens Advice
  • Identify opportunities for us to get involved in local and national events such as Volunteers Week.

Personal skills/attributes required for PR/Marketing:

  • Understanding of and commitment to the aims and principles of Citizens Advice
  • Able to work within a team
  • Excellent communication skills, both verbal and written
  • Friendly and outgoing
  • Ability to communicate with people at all levels
  • Able to develop links in the local community

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